Crush is a sub-brand of Simplifyber—a company that creates shaped, sustainable materials, for applications within the Automotive, Consumer Goods, and Footwear industries. But, why would we ever create floor mats? And, why would we ever create scented floor mats?

Over and over again, we got requests for scented offerings from our B2B partners. So we embarked on a journey to implement scent within our materials! This paved the way for new avenues of exploration, and—before we knew it—Crush was born!